I've always been drawn to systems and patterns, probably why I ended up building design systems for a living.

Currently, I'm a Senior UX Designer at Migros Supermarkt AG, leading digital platforms and evolving the Migusto cooking experience across web and mobile. I'm deep in a technical migration right now, working hands-on with our MDX design system, pushing tokens through Token Studio in Figma straight into production via GitLab.

My path here wasn't linear. I started in agency life, consulting for international clients on digital transformation. Then I moved into finance at Baloise Group, where I spent years building an entire design system from scratch, a proper end-to-end build that supported a major rebranding initiative across four European markets. That project taught me resilience, collaboration, and how to bridge the gap between design vision and engineering reality.

What drives me? User-centred design paired with scalable systems thinking. I love the moment when a well-crafted component library unlocks a team's velocity, or when a thoughtful token architecture makes a rebrand seamless.

I'm also fascinated by what's emerging in AI and design tooling, always experimenting, always learning.

Based in Basel, Switzerland.